How much does Noom cost?
In exchange for credit/debit card or PayPal information, Noom allows customers to try its weight loss coaching program “risk free” for two weeks at a cost ranging from $0 to $18.37, the lawsuit says. As soon as the trial period is over, however, Noom activates its auto-renewal program and begins assessing non-refundable membership fees, starting with a lump-sum advance charge of as much as $199.99 to cover six months’ worth of service, the case claims.
What is the issue with Noom?
The issue, the plaintiff contests, is that Noom fails to obtain customers’ explicit consent before shackling them to its automatic renewal program. Similarly, Noom allegedly fails to adequately disclose—or actively misrepresents—“many material facts” with regard to the trial period and its overall service.
What Is Noom?
Not to be confused with Zoom, Noom is one of the fastest-growing weight loss programs in the world. With more than 50 million downloads, Noom, backed by a lineup of venture capitalists, has nearly quadrupled its annual revenue within the last year, according to the case, and aggressively markets itself on television, social media, online streaming and in print as a source of personalized coaching from easily accessible, qualified weight loss experts.
How much did Noom charge for a 14 day trial?
Further, the woman claims she believed she was paying for unlimited access to personalized fitness coaching that Noom did not provide and ended up paying “well in excess” of the $10 billing amount she authorized for a 14-day trial.
Can you cancel a Noom trial?
Fails to disclose customers will not be able to cancel their trial memberships —or even contact Noom for any other reason—via email, mail, fax, phone or online;
What is classaction.org?
ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry.
What happens after a class action lawsuit is filed?
After a case is filed, it has a long way to go before the time comes to start identifying who might be a class member. If a case gets to that point, notice is typically sent to those who might be able to participate in a settlement. ClassAction.org will track the lawsuit as it winds through the legal system.
What is the complaint against Noom?
The complaint also describes the difficulties Noom customers like Ms. Mahood face in trying to cancel their Noom enrollment. The suit maintains that Noom owes hundreds of dollars to each Noom customers deceived into automatic enrollment. In addition to asking that Noom return all unauthorized membership charges to its customers, the class action also asks for punitive damages, interest, costs, restitution, and an injunction to stop Noom from continuing to engage in unlawful behavior.
How many downloads does Noom have?
With more than 50 million downloads worldwide and its annual revenues quadrupling to over $237 million, Noom is one of the fastest-growing weight-loss programs in the world. Unfortunately, part of Noom’s success is credited to its illegal automatic enrollment scheme for unwitting consumers seeking a healthier lifestyle.
How does Noom work?
The complaint explains how Noom’s deceptive enrollment scheme works: Noom lures prospective customers into providing payment information by representing that they have two weeks to try Noom’s program “risk free.” But despite this promise, once the supposedly “risk free” trial ends, Noom automatically enrolls customers into their program and begins charging membership fees that are not refundable. Even worse, Noom typically extracts charges for many months in advance. This means some Noom customers are charged as much as $199 on the first day of their unwanted Noom membership.
Does Noom have a personal coach?
Noom also fails to disclose important information to its prospective customers. For example, Noom promises customers a “customized course” and a “personal coach.”. Instead, Noom customers are greeted with an automated bot who offers little individualized guidance.
Can you cancel a Noom trial?
And even though some customers sign up for the trial on Noom’s website, Noom hides the fact that its trial program can not be canceled or even accessed without an app-enabled smartphone. This means some Noom customers are charged for the entire Noom program even if they never use it. The fraud doesn’t end there.
I forgot that salads are your friend
I’m only on my 4th day with Noom and I was starting to feel deprived. I decided to try a new way to build a salad. I put my salad bowl in a digital scale and zeroed it out. I added all my green items to the bowl, logging as I went along. When the bowl was pretty full I checked the calorie count and it was only 76 calories.
I canceled my NOOM membership!
In 6 months I went from the heaviest I’d ever been to down below my pre-pregnancy weight! I lost 40lbs, which is a lot for my tiny frame. I had to cancel Noom because it continued to motivate me to lose and I don’t want to lose any more.
