is google adwords stopping debt settlement

In November 2019, Google will update the Financial products and services policy to restrict the advertisement of debt settlement, debt management services and credit repair services. Ads for credit repair services will no longer be allowed to serve.

Full Answer

Can I serve ads for debt settlement through Google Ads?

At the same time, advertisers who wish to serve ads for debt settlement or debt management services will need to be certified by Google, as well as the governing bodies of where they look to serve ads. Although these policies are for all advertisers globally, only certain countries will be able to seek certification through Google.

Can I advertise credit repair services on Google Ads?

Starting in November, that it will no longer serve ads for credit repair services. At the same time, advertisers who wish to serve ads for debt settlement or debt management services will need to be certified by Google, as well as the governing bodies of where they look to serve ads.

What does Google’s new policy on debt management mean for advertisers?

In advance of these policies going into effect in November, Google announced that advertisers could apply for certification in the coming weeks. However, Google will only allow advertisers in select countries to seek certification. At launch, Google will allow certified debt management servicers to serve ads in the following countries:

Who is affected by Google’s new ads policy?

These policies affect anyone looking to serve ads for these terms, regardless of whether they provide debt services directly, are lead generators, or those who connect consumers with third-party services. Why is Google making this change?

Does Google allow debt services?

Google allows ads promoting debt services as long as the advertiser and provider of these services is appropriately authorized; i.e., is either a debt agreement administrator registered with the Australian Financial Security Authority or holds an Australian credit license. Advertisers must also be certified with Google.

Does Google allow ads?

Google allows ads promoting debt services as long as the advertiser and provider of these services is a bankruptcy mediator registered by the Ministry of Justice. Advertisers must also be certified with Google. United Kingdom.

How do I get certified to run Google Ads for debt services?

In advance of these policies going into effect in November, Google announced that advertisers could apply for certification in the coming weeks. However, Google will only allow advertisers in select countries to seek certification. At launch, Google will allow certified debt management servicers to serve ads in the following countries:

Does Google still serve ads for credit repair?

Last week, Google announced an update to these restrictions. Starting in November, that it will no longer serve ads for credit repair services. At the same time, advertisers who wish to serve ads for debt settlement or debt management services will need to be certified by Google, as well as the governing bodies of where they look to serve ads.

Does Google allow debt services?

For instance, in the United States, Google will only allow ads promoting debt services if the advertiser and provider of these services is an approved non-profit budget and credit counseling agency, as defined by 11 U.S. Code § 111. A full list of requirements for each country is available here.

Overview

Australia

• Product Allowed? Details
  Debt services Allowed with limitations
• Google allows ads promoting debt services as long as the advertiser and provider of these servi…
  Advertisers must also be certified with Google.

See more on support.google.com

Brazil

Canada

Germany

Japan

South Africa

South Korea

Spain

United Kingdom

United States